The very start of Customer experience on your website is the product's offer.
the entrance doors in your catalog are not those that you believe. Your local users do searches through Keywords on Google which help finding these relevant entrance doors in your catalog , re-fine your assortment strategy, then your catalog's tree and finally your SEO strategy; As a consequence, E-commerce performances increase (up to 25 % increase of conversion rate).
Most important pre-requisite is to gather around a same goal of Conversion , Merchandising, SEO and Offer strategy Services.
